The 10 Worst Film Posters of 2010


I’m sure someone else could find 10 other film posters just as bad as these. Fact of the matter is, poster art is not what it used to be. Mostly, it is yet another way for the industry to put their films in a predictable and precise box that tells the viewer exactly what to expect if they choose to go see their film. Casual moviegoers want to know what they are going into and the poster art woefully reflects the main goal of these advertisements instead of piquing interest. Here are the posters that were the worst of the many offenders to choose from.

10. The Truth

Haven’t we had enough posters with fragmented composition populated with awkward photos of actors? John Heard and Daniel Baldwin look like they don’t even know where they are. Then we have the tagline The Truth..is always complicated. Rough stuff.

 

 

 

 

 

9. Sex and the City 2

I have never been a “Sex and the City” fan. It has always been an obnoxious representation of the modern woman even if it might have been somewhat progressive for TV at the time. The campaign for the likely unnecessary sequel was through and through atrocious. Believe me, there were other posters from this film worthy of the number 9 spot. This teaser took the cake with its terrible tagline “There are other ways to score” and that Carrie’s shoe is the only thing on this poster that has anything to do with the film. This has nothing to do with soccer!!

 

 

 

 

8. The King’s Speech

Yes, there are probably other posters that could have been here. However, for a film that is one of the FRONTRUNNERS for Best Picture at this year’s Oscars, there is no excuse for this to not only be dull as dirt, but horribly executed with unconvincing photoshop work. Even director Tom Hooper is ashamed!

 

 

 

 

 

 

7. Cats and Dogs: The Revenge of Kitty Galore

The main reason this was picked over similarly painful animal movie posters like Marmaduke and Yogi Bear is because the dog and cat pictured on this poster freak me out. What is with those faces?!

 

 

 

 

 

6. I Spit on Your Grave

A lazy rehash of the original poster; just as vulgar and twice as dull. As if we need the knife placed near her ass to look at it. It also starts its offensive as the opening day being the “Day of the Woman”. Keep going with that desperate attempt at faux feminist empowerment bullshit that nobody buys in relation to this schlock.

 

 

 

 

 

 

5. Grown Ups

This is such a fake poster; where to begin? Everything is so poorly cropped and photoshopped. Everyone has weird faces. The sky in the background as well as the top of the slide look amateurish at best.

 

 

 

 

 

4. Accidents Happen

I see what this was going for. It could have been serviceable. What we have though, is a confused and awkwardly ineffective poster. Look at Geena Davis’ face. Does that make you want to watch Accidents Happen? I didn’t think so.

 

 

 

 

 

3. Shrek Forever After 3D

This represents the type of pop culture humor of Shrek at its worst. Taking a sexist and outdated phrase, changing one letter and pretending that this children’s franchise is on top of what’s hip. Yeah Shrek; you’ve still got it.

 

 

 

 

 

2. Killers

I almost admire this poster; however did they manage to cram everything I dislike about these two actors into one picture as well as reinforcing age old stereotypes that simply aren’t funny nor relevant? Katherine Heigl doesn’t like holding a gun; I’m guessing it’s because she’s a girl and not because she has any actual moral conviction. Look! She can barely touch it! Then there’s Kutcher sporting his “Come on!” face most commonly seen on “Punk’D” or..anything else he has ever been involved in.

 

 

 

1. Saw 3D

I would love if someone could explain what I’m looking at. For the record, I’ve always enjoyed the Saw poster campaigns. What is happening here? Machines are building a huge Jigsaw structure? Are there no people? Was there an apocalypse on Saw VI? Smokestacks? What am I looking at? What’s the concept? Big Jigsaw structure representing the release of the film being a big event? I cannot wrap my head around the logic going into this ad.

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4 thoughts on “The 10 Worst Film Posters of 2010

  1. anonymous says:

    Great post! I generally find that films that don’t invest in a decent art budget to create a poster aren’t very good movies.

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