It’s that time of year again; and joy and elation of 2012 lists! The others will be posted in January, far after everyone is sick of reading round-ups of the past 12 months. But since I’ve got stuff to catch up on, the date stays.
The poster lists are perhaps the ones I always look forward to the most. The vast majority of film posters, in their primary advertising function, are rehashes of the same basic format depending on the genre and plot. Not to sound too condescending but casual movie-goers tend to gravitate towards repetition and the comfort of being able to rely on concrete expectations. Posters have to sell this too. Marketers want people to be able to look at a poster and know what they are going to get when they walk into that theater.
But this is a considerable generalization; for all the forgettable to questionable images each year has to offer, there are a lot of top-notch posters too. These are the 20 posters that rank as my favorites from 2012. The only condition is that it had to get a US release this year and only one poster per film. Since most films do not get released here, it disqualifies a lot of great work, but it would just be too hard to sift through everything otherwise.
Here is 2011’s list: https://cinenthusiast.wordpress.com/2011/12/08/list-top-20-film-posters-of-2011/
The best poster I came across that I could not count (but will post here anyways because, um, amazing) is Xavier Dolan’s latest Laurence Anyways which right now has no US release date. Does it even have distribution yet? Not sure. Anyways, it’s very Last Tango in Paris, very effortlessly retro, very pink and just all-around sickening.
So while in theory, this is supposed to be about the poster art and not the films attached to them, it is impossible not to bring that context into the proceedings. If this list has is skewed towards my own taste (I’ve seen 16/20 of the films) from this year than that would be why.
Honorable Mention: 2 Days in New York
My reason for this is the instantaneous reaction to the colors which are vibrant, lively and look almost crayon-like in execution. It is a very simple and even bland image, even if it feels sacrilegious to refer to a picture of Julie Delpy as bland. But I am easy to please and while there were plenty of more creative options out there to choose from, my instinct said ‘oooooh cooolllllooooorrrsssss’. I also cannot get enough of how the colors ever so slightly run into their hair.
20. Gerhard Richter Painting
We continue on the ‘Katie is Easily Pleased by Colors’ theme (an ongoing one that will appear constantly). The poster quite literally reflects the title of the film. Cheeky. The long sequences in this doc that show Gerhard Richter painting is some of the best documentary footage from this year. Honestly, this could have been the whole film and it would likely have an even higher spot on my year-end list. So the poster evokes a sequence I could not take my eyes off of, so between that and the startling colors = on the list.
This is a surreally uncanny image that immediately immortalizes the idea of Daniel Day-Lewis as Lincoln. It’s actually disturbingly uncanny. The longer you look at it the more reality seems to implode on itself. Has Daniel Day-Lewis always been Lincoln? Was Lincoln in fact Daniel Day-Lewis? Oh, the questions this poster raises. The profile shot and the statuesque look really make this the best it can be.
18. Zero Dark Thirty
I love me some minimalist posters. This one is a teaser image that just sticks with you immediately. I cannot get enough of the redaction and how the only actual additional non-text element of this poster is something that tries to take away. Like everyone else I cannot wait to see what Kathryn Bigelow does with this film and the way its advertising was handled has been thoroughly successful.
Another really minimal poster, but with all honesty, how does one go about advertising a difficult-to-watch (but for my money worth it) arthouse film about a pedophile who has a boy in his basement? So I’d call this a resounding success on all counts considering that it gets around the challenge and is fabulous to boot. The color choice is memorable as well as the puzzle concept allowing for subtle shading and dimension.
16. Girl Model
This poster is really just one of the first shots of Girl Model, a haunting documentary that just scratches the surface of the unsurprisingly seedy underbelly of the bottom rungs of the modeling industry. The mirror image creates a slight distortion that reflects the sad logic of how this occupational world works. And I love slightly out-of-focus images and the mirror gives it that inestimable ‘feel’ that I am so drawn to.
I could have easily chosen another poster from the film but went with this one which really captures the off-kilter strangeness of the small but very significant recent wave of Greek films to make their way over here. First of all, I love this scene. Throughout Attenberg are sprinkled scenes of the main character and her friend walking along a street in increasingly complex synchronization. There is something about two young girls letting in their instincts and being confrontational about it that reminds the amazing feminist and surrealist film Daisies. So there’s that. The poster has a great combination of having a simple background that forces focus to the pose and stance of the subjects. It reflects the extremely strong focus these films have on the body and body language with its possible contortions and positions.
Here is the scene containing the pose depicted: https://www.youtube.com/watch?v=3SrOfBIvrpQ
It’s a Tim Burton sketch so of course this poster rules. It is like they are saying ‘don’t forget Tim Burton was once capable of not sucking’. It is a strong enforcer of the idea that Burton is revisiting and updating his roots with this one. This was not one of the main posters used for the marketing, which from that standpoint I understand. But it’s a gorgeous illustration that brings the Sparky design back to its “Family Dog” influence (more like replica) and he has just about the quirkiest expression of endearment I’ve ever seen.
13. Paul Williams Still Alive
Stop Making Sense font; check. The top of Paul Williams head; check. Number 13 spot; check.
The illustration here is so stark and evocative. It depicts two colors, trees, the outline of a person looking out and a bird flying by. The color feels like the sun is just about to rise which is how Elena starts. The left side is used for some deserved festival bracket whoring. It’s a foreboding image with a blue I cannot take my eyes off of. And I love that microscopic eye detail on the bird.
11. The Cabin in the Woods
Another poster that was nowhere near the primary one used but thankfully it was given the frameworthy poster treatment. A take on Escher’s Relativity, the sepia-toned drawing nails what Drew Goddard/Joss Whedon’s film is really about. The picture gets the trapped and constructed environment of the characters. And the tagline, which seems cliché at first glance, just like the purposely broad title, is actually perfect.
10. Sound of My Voice
This is so mysterious and ambiguous just like the film’s conceit. The handshake feels like another language. The instructional format feels like a retro kitsch-piece. The crunched up folding makes it seem like we are looking at something we shouldn’t be seeing. It feels like something from a pastime, which is apt given what the characters in the story’s cult are wont to believe.
There is a whole batch of Paranorman posters equally fabulous that could be in its place. Again, the main posters were certainly serviceable but there is a whole slew of great artwork that was done to promote the Focus Features film. It’s the blocking of the different images that draws me in as well as, again, the use of the orange, green and blue colors. The way the font is strewn across the poster is reminiscent of a 50’s B-movie.
This is my number one movie I haven’t seen this year. I feel like it’s got a fair shot at being near the top of my year-end list, however unfair those expectations may be. Dreama Walker, who can be seen on “Don’t Trust the B in Apt. 23”, has a somehow enigmatic expressionlessness. I just love this shot and where she is in the frame related to the text. And quotes galore! Quotes make you go ‘ooooh what is this about’. Walker’s prominence in the poster could mean anything. Add in the dubious title and I was dying to find out what all the fuss and controversy of the film was about and whether or not it was justified. It grabbed my interest immediately; exactly what a poster is supposed to do.
7. The Master
The film is quite a bit like a Rorschach test. Though one pops up early in The Master, this image also reflects the open-wide interpretive room of the characters and how they interact with and change each other. It’s an enigma but at the same time it’s not. Again, loving the folded-up quality, making it seem like a pamphlet of sorts. There is a black-and-white version but I actually prefer the color. In a substantial misrepresentation, Joaquin Phoenix is looking far too sane, no?
6. Holy Motors
This would have been in the top 5 if not for the distracting title art. The title art and font look very cheap to me and is not successfully integrated into the rest of the poster. It looks like the title is uncomfortably resting on top instead of being part of. But Denis Lavant, playing many different identities here, is seen as a black shadowed blank slate. The headlights of the limo are the eyes, placed in the headspace, which is likely where the film takes place. At the very least Holy Motors has its own internal logic that gleefully defies any explanation. And the poster certainly hints at this. My favorite thing about this is the sketchy yellow scribble. Just one of those inspired touches.
5. Beauty is Embarrassing
Using Wayne White work in a documentary about Wayne White equals a spot in my Top 5 posters. It’s playfully bizarre and the way the letters form a kind of landscape in the background is seamlessly appropriate.
Here is yet another minimalist poster. The abstract Dogtooth poster had a place this high as well two years ago. This one actually has the characters in it and I find the shape their placement creates to be hypnotic, much like the film. There is an almost slightly oversaturated grainy quality to the images that make them blend in with the background in interesting ways. And anything featuring Aggeliki Papoulia’s mesmerizing face is okay by me.
I think you all know what’s coming. You can sense it the second you look at the poster. COLORS!!!! Oh the glorious combination of these colors! Look at how lush this visual is. It’s quite stunning. Everything pops here and it’s a really creative poster in a lot of subtle ways. The red! The green! The yellow! The title placement! See? Subtle.
2. The Loneliest Planet
Let’s start with that intensely profound statement at the top. Jeez Louise. Talk about lofty expectations. After Compliance and Amour, this is probably what I’m craving to see the most that I haven’t yet. Luckily it’s on demand so first thing when I get back to CT? Yep. This gorgeous green, which just barely reveals itself as actual land is to die for, as is the juxtaposition of the two close-up faces against their far-away selves amidst the green. And let’s talk about that red hair! Well, okay I’ve got nothing more to say about it….but look at it! And are her eyes green too? This poster just stuck with me instantaneously and its pleasing to look at but also further piques my interest.
1. The Innkeepers
I already knew this would be my number 1 poster before even doing my 2011 list last year. Since The Innkeepers had been kicking around at fests for a while, the poster has been out for quite some time. It’s so intricate and beautifully haunting. It’s got a snarky tagline. The blue-grays, the title design, the borders and shapes; all of it is flawless. There’s a lot going on here but it’s not too much. And lastly, it’s got my favorite film character from a 2012 film no contest. Yeah, I’m looking at you Sara Paxton.
Stay tuned because within the next week my Top 10 Worst Posters of 2012 will be posted.